Yubico launches YubiNation Partners

In the face of growing AI-driven cyber threats, Yubico launches YubiNation Partners, its new global channel programme designed to unite a community of security experts.

The programme enables partners to become trusted advisors and cultivate a safer digital world for their customers, making identities private and secure. “With phishing remaining a primary attack vector, the industry can no longer rely on passwords alone.   The 2026 Total Economic Impact study from Forrester Consulting commissioned by Yubico, found that by replacing traditional multi-factor authentication (MFA) and one-time passwords (OTP) with YubiKeys, customers achieved a 265% return on investment (ROI).  This effectively eliminated phishing and credential-theft risks, reducing an organization’s risk exposure to breach costs from addressable attacks by 99.99%,” explains Bettina Vahl, Vice President of Global Channels, Yubico.

With YubiNation Partners, Yubico is embracing a Partner-first strategy, transforming the traditional reseller model into a strategic engine for growth, empowering partners to deliver the gold standard in phishing-resistant multi-factor authentication (MFA) and help customers go passwordless at speed and scale.  

“By moving beyond traditional resale to build a dedicated community of security experts who are shaping the future of digital identity, YubiNation is a programme built to turn our partners into true trusted advisors, giving them the innovation, speed and scale they need to help customers go passwordless and stay secure everywhere,” adds Vahl.

The new programme features four distinct partnership tiers specifically designed to recognize technical expertise, investment and collaboration.  Each tier unlocks deeper enablement and benefits:

•   Bronze (building the foundation): Focuses on rapid enablement through the Yubico Academy and authorized distributors to help teams deliver value immediately;

•   Silver (expanding impact): Unlocks lead sharing and co-sell support for opportunities involving 200+ users;

•   Gold (accelerating at scale): Receives priority access to market development funds (MDF), a dedicated go-to-market team and a not-for-resale (NFR) allocation of up to 25 keys per quarter to support technical readiness; and

•   Platinum (leading the way): Strongest deal incentives, services leads, direct access to MDF, invitations to exclusive strategic events and business planning sessions and an NFR allocation of up to 50 keys per quarter.

Over the past year, Yubico has significantly expanded the Yubico Academy to support roles across its partner ecosystem: 100-series (Essentials), 200-series (Sales) and 300-series (Technical Sales), including completing a proof of concept with a fourth level of certification, the 400-series focused on Professional Services.
 
“The feedback from both my colleagues and I regarding the new Professional Services certifications has been overwhelmingly positive, particularly concerning the specialized vendor modules,” says Felix Brand, CISSP and cybersecurity architect at Germany-based Yubico partner, SVA.  “This structured approach provided a highly targeted experience that directly aligns with the unique needs and strengths of each individual consulting partner.”

Currently, over 30% of the Fortune 500 and 18 of the top 20 AI companies rely on YubiKeys to secure their workforces.  By joining YubiNation, channel partners can leverage this brand authority to shorten sales cycles, drive recurring revenue and shape the future of securing digital identity.

“We see Yubico’s updated channel programme as a strong step forward in supporting strategic partners like Zones.  The investments in enablement, tiering, and services alignment position us to drive greater impact together in the identity security market,” says Jake Pederson, Director, Software, Cloud and Security Alliances, Zones.  “By elevating partner certifications and Professional Services integration, the programme empowers Zones to differentiate through technical expertise and end-to-end delivery excellence at global scale.”
 
For more information on YubiNation Partners can be found at  https://www.yubico.com/support/become-a-partner/