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News & Views

Validity launches Everest


Email marketing gets new boost as Validity ( launches Everest ( – its new platform for email optimization, analytics, and delivery to help brands maximize their email success, engaging more customers and accelerating growth.

Since the outset of COVID-19, businesses have turned to digital channels to engage customers, making email more critical than ever.  With brands adopting email as their primary communication channel, the competition for engaging consumers at their inboxes has never been higher.  At the same time, email marketers face the daunting challenge of keeping up with evolving changes to filtering algorithms that weed out phishing attacks, malware, ransomware, and overall spam.  Being heard above the noise seems impossible, but if marketers want to be successful, they need to be far more sophisticated in their ability to design, execute, track, and optimi\e their email campaigns.

“Today will go in the Validity record books as the date we released to the world our newest platform innovation, Everest,” says Mark Briggs, chairman and CEO of Validity.  “This is, by a wide margin, the most comprehensive, insightful, value-add email platform ever offered in our industry. Any business that relies on digital marketing should consider Everest as the key to delivering email success.”

“Everest aids email marketers across their entire marketing workflow, including list hygiene, programme strategy, email creative, delivery optimization, and post-delivery analytics,” adds Scott Ziegler, Validity’s senior vice president, product.  “Bringing together the best pieces of Validity – which includes 250ok, Return Path, and BriteVerify – allows us to deliver the most complete email product in market. Seeing the whole picture is key to maximizing ROI from your email program.”

Available on annual subscription Everest comes in several editions each with varying levels of features and support so that companies can choose the plan which best fits their marketing needs.

Powered by Validity’s exclusive data feeds – and the largest data network in the industry – Everest seamlessly integrates within the email ecosystem.  With a fully configurable dashboard, a highly intuitive user interface, and seamless integration with many of the leading email service providers ensures that Everest users have fast and easy access to monitor and optimize campaigns.  The system also features a rich set of reports to track overall performance, with customizable alerts to proactively warn when action is needed.  Companies can also see how their campaigns perform compared to other global senders as well as against their top competitors.

Unique capabilities, available only from Validity, include email certification for avoiding spam filters, View Time Optimization (VTO) for Verizon Media mailboxes, and enterprise-grade managed services.  These offer marketers the most complete analysis of their email marketing channels, enabling them to get more email delivered and more customers engaged than ever before.

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