News & Views

SER appoints John Bates as CEO

Enterprise content management (ECM) and content services market leader, SERgroup Holdings International GmbH (www.sergroup.com/en/) names Dr. John Bates as its new CEO with immediate effect.

Bates appointment comes as SER enhances its management team with several new appointments in finance, sales, product management and customer success to drive SER’s ambitious growth plans.

A tech visionary and successful entrepreneur, Dr John Bates enters the CEO position with over 20 years of success in creating and shaping innovative software companies in areas that include algorithmic trading, real-time analytics and the Internet of Things.

As well as serving in executive roles at a number of publicly-listed tech companies, Bates served as CEO of Eggplant, a leading provider and pioneer of AI-powered intelligent software test automation.  He also currently serves as an Independent Non-Executive Director of Sage, a FTSE100 leader in cloud-based business applications.

In taking up the CEO role, Bates has moved from the role as Executive Chairman of SER.

“The potential of SER, with our cutting-edge product and top-notch team, is immense,” says Bates.  “We have the best technology in the market, which analysts and customers confirm.  Now it’s time to bring Doxis to new markets with a solution-driven strategy and build on our leadership position strategically and geographically.”

The newly appointed leaders who will fuel profitable growth and innovation across all areas of SER include: Holger Kliebe, Chief Financial Officer, accomplished finance expert with international M&A experience and a background in software and digitalization; Sven Oliver Behrendt, Chief Customer Success Officer, over 25 years of executive experience at SER with a deep focus on customer success; Fraser Herrick, Managing Director Northern Europe, a seasoned leader in enterprise software and services, responsible for UK, Ireland and northern Europe; Nabil Ben Abdallah, Vice President of Sales, digitalization and automation expert with strong global sales leadership experience, responsible for Middle East and Africa; and Douglas Cardoso, Director of Product Management, an innovative product management leader and cloud expert in the content services space.

“With this line-up, SER’s leadership team is set up for accelerated growth based on international expansion, also through M&A, an extended SaaS/cloud portfolio and a product strategy built on agile and intelligent solution suites and services,” comments Bates.