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News & Views

Purpose selects OneApp from MyFirmsApp 

To optimize its digital connections with clients and prospects, Jersey accounting firm, Purpose, has selected OneApp from MyFirmsApp, the leading platform for accountancy firms (

“Having our own App will make it easier for clients to access all their financial information,” says Luke Smith, Managing Director, Purpose. “Because we will be putting all the quarterly ‘SatNav for Business’ reports in the App, it will make it easier for clients to chart their progress and will undoubtedly generate efficiencies by allowing us to increase the number of touch points without increasing the administrative workload.”

“The design for the front page of our App is quite different and as a shop window, is intended to sell our technology strengths in terms of App integration. Very few standard buttons have been included as there are several aspects that just aren’t applicable including UK tax laws, the calendar and the mileage tracker – clients don’t need to record a three-mile journey across the island.” 

Purpose is setting the standard for digital communication by investing in an App platform that will allow the firm to engage with its clients on their smartphones and tablets 24/7 and to live at the heart of their mobile lives. The OneApp communication and content platform moves the accountant/client relationship onto a digital basis and connects clients to a single centralized location that delivers brand engagement and more client interactions.

Daniel Richards, Strategic Partnerships Director, MyFirmsApp, said: “Purpose is a great firm that has identified accessibility and responsiveness as key requirements for continued success and appreciates that high value clients increasingly expect their accountant to meet them where they spend most of their time: on their smartphones and tablets. It is a pleasure to work with Luke and the team and we look forward to the Purpose App going live very shortly.”


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