Precisely launches new unified data management platform 
 
Enterprise data management gets a major shake-up with the launch of the Precisely Platform, a unified platform designed to make enterprise data AI-ready. 

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Built on a single metadata and semantic foundation, Precisely’s new Platform brings data integration, quality, governance, location intelligence, master data management and customer communications together on a single metadata and semantic foundation to deliver the trusted data AI needs.
 
Enterprise data is spread across cloud environments and data lakehouses, on-premises systems, and established platforms like mainframe and SAP.  For years, organizations managed this complexity through a patchwork of point solutions, relying on analytics and human judgement to reconcile the inconsistencies.  AI changes that equation.  As AI is added to individual point solutions, it acts on fragmented, inconsistently governed data.  Gaps that people once caught and reconciled manually now pass through AI and become part of autonomous decisions made at scale, often before anyone can intervene.
 
The Precisely Platform closes those gaps, providing a unified way to help manage and improve data where it lives, without requiring migration to a single data ecosystem.  Its integrated data management capabilities share services for semantics, data cataloguing, observability, data pipelines, workflow, and AI management.  Embedded AI, including AI-generated quality rules, intelligent matching, and data enrichment recommendations, helps teams automate work that previously required specialized expertise, giving organizations a consistent foundation for trusted AI and business decision-making.
 
Most companies claim their data is trustworthy, however few can prove it.  “Agents don’t stop to question the data they’re given.  They act on it at scale, far faster than people can catch and correct errors.  The challenge is knowing what data is being used, whether it’s fit for purpose, and whether the right governance and accountability are in place,” says Matt Waxman, Chief Product Officer, Precisely.  “The Precisely Platform gives business leaders the visibility and evidence they need to scale AI responsibly and with the confidence to prove it.”

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“Organizations are under increasing pressure to operationalize AI, but many continue to struggle with fragmented data environments, inconsistent governance, and limited visibility,” adds Stewart Bond, Vice President, Data Intelligence and Integration Software, IDC.  “The industry’s shift towards unified data intelligence platforms reflects the need to bring integration, quality, and governance together in a single offering.  Organizations that establish this foundation will be better positioned to successfully scale their AI initiatives.”
 
The Precisely Platform helps organizations keep data consistent, uncover valuable insights and make better-informed decisions.  By combining data enrichment and location intelligence, it gives AI the reliable context needed to deliver more accurate results and better business outcomes.
 

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