News & Views
Precisely buys Transerve
Data integrity leader, Precisely (https://precisely.com) is strengthening its location intelligence offering after acquiring location intelligence expert, Transerve (www.transerve.com). The acquisition is set to provide greater SaaS visualization, data enrichment and analysis capabilities to help businesses derive important spatial context for faster, more confident business decisions.
“Customers in industries such as banking, insurance, telco, government, retail, and real estate will greatly benefit from a more complete and contextual picture of data that informs decision-making including, but not limited to, market potential, risk assessment, site selection and optimization,” explains Clarence Hempfield, Senior Vice President of Product Management, Location Intelligence, Precisely.
“In the past, deriving insights from location and creating visualizations was the domain of GIS specialists. Today, organizations across a wide variety of industries are turning to the power of location intelligence to improve key processes and support decision-making, and they expect that their users, without specialized knowledge or skills, will be able to quickly generate location insights. The acquisition of Transerve allows Precisely to bring geospatial data and analysis to businesses in an accessible and consumable way, allowing them to derive new insights through location data alongside other datasets and capabilities across Precisely’s data integrity portfolio.”
“We’ve been on a mission to make spatial data easier to access, understand and take action on for businesses,” adds Ashwanii Rawat, CEO and Co-founder, Transerve. “We’re delighted to be joining Precisely who shares this passion for location intelligence and bringing the power of location data to everyday data roles to make an impact for the companies we serve and broaden our impact in the market.”
Based in Goa, India, Transerve provides a cloud-native location intelligence solution and data library with curated data sets, enabling fast time to value with a nimble spatial analytics SaaS solution for enterprise and midsize companies. Transerve incorporates a simple, yet powerful, combination of geospatial artificial intelligence (AI), machine learning (ML) and geoprocessing that supports data democratization by making location analysis and data enrichment available to data-centric employees without requiring the need for geographic information system (GIS) expertise.