Precisely announces EngageOne RapidCX

Global data integrity leader Precisely (www.precisely.com) announces the launch of EngageOne RapidCX to revolutionize customer communications management (CCM) for highly regulated industries.

RapidCX empowers organizations to provide a better, more effective customer experience through data-driven, personalized, communications.  This is particularly important for highly regulated industries such as financial services, insurance, and telecommunications, where the pressure is on to deliver more personalized and dynamic customer experiences to stay competitive, while also navigating increasingly complicated regulatory requirements.

“The launch of RapidCX is a significant industry event and a real game changer for Precisely, particularly in highly regulated markets,” says Kaspar Roos, Founder and CEO, Aspire.  “Precisely has brought together a wide variety of standalone capabilities into a comprehensive, fully managed cloud-based platform, providing a simplified way for customers to get access to modern customer-focused technologies without the need for extensive integration.  The launch positions Precisely favourably to meet the needs of a new generation of CCM buyers found in marketing, customer experience, and the line of business.”

“Businesses can no longer apply a one-size-fits-all approach to customer engagement.  Today’s customers expect extraordinary experiences, and trusted data is the cornerstone for delivering them,” adds Greg Van den Heuvel, Executive Vice President and General Manager – Engage Solutions, Precisely.  “Forward-thinking organizations are turning to cloud hosted integrated customer engagement platforms, fuelled with accurate, consistent, and contextual data, to revolutionize their approach to customer communications.”

With the rollout of RapidCX, organizations worldwide can now easily and dynamically deliver satisfying, personalized experiences, no matter how, where or when the customer chooses to interact.  When combined with the Precisely portfolio of data integrity solutions, organizations can ensure they are powering customer communications delivery with trusted data, helping to win lasting loyalty and, ultimately, accelerate business growth.