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News & Views

McInnes drives growth at SER

Leading vendor of intelligent content automation solutions, SER ( announces the appointment of Will McInnes as Chief Marketing Officer (CMO) to drive new business growth and to amplify SER’s highly differentiated messaging to the global market.

McInnes brings experience in commercializing AI and automation technologies, most recently from his time at the Ultimate, a leading global platform for customer support automation.  During his tenure as CMO, the company’s revenue more than doubled, whilst at Brandwatch, the number one social intelligence platform, as CMO McInnes spearheaded its expansion from a UK base across Europe, into the US, APAC and the Middle East, increasing annual recurring revenues fivefold.

“With such impressively engineered technology and visionary leadership, it’s clear that SER is perfectly positioned to help a much wider audience of customers understand and benefit from intelligent content automation,” says Will McInnes, Chief Marketing Officer, SER.  “I’m so excited to work alongside our commercial teams as we rapidly expand in 2023.”

“Will is immensely accomplished,” says Dr. John Bates, CEO, SER.  “He’s a brand innovator, a business builder, and is deeply passionate about the power of AI and automation to transform how people work.  Closing out 2022 with record growth, the timing is perfect for us to add Will’s experience and ambition to the team.”

An early pioneer in digital transformation, McInnes founded one of Europe’s first social media agencies in the early 2000s and is the author of ‘Culture Shock’ (Wiley, 2012), a “handbook for 21st century business” inspired by how digital technologies changed the way organizations need to operate, the same transformation that SER unlocks for its customers worldwide.

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