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News & Views

Leonova joins Spryker


Formerly of Magento & BigCommerce, digital commerce leader Elena Leonova joins Spryker Systems ( as its new  Global Vice President of Product to further drive Spryker’s customer-centric mission, and is the latest high-profile addition to the US team to grow its roster of senior commerce tech expertise being assembled by Spryker worldwide as it continues to drive its next wave of commercial growth and product innovation.

Considered “an unequalled female leader in e-commerce technology,” Leonova brings to the role more than ten years’ experience at the cutting edge of e-commerce: at Magento, the world’s leading open-source e-commerce platform, and at BigCommerce, the open SaaS commerce platform, where she was VP of Product Management.

Reporting directly to Boris Lokschin, Co-Founder and CEO, Spryker Systems, Leonova will lead the product management organization growing Spryker's portfolio of capabilities and harnessing cross-functional teams spanning Engineering, Marketing, Sales, Customer Success, and more. This multi-disciplinary approach will ensure that every product decision directly helps customers and partners succeed with tangible impact for their business

Welcoming Elena to the company, Lokschin says, “We are enormously pleased that Elena has recognized Spryker’s global potential, and sees close alignment between our ambitions and values.  As one of the prominent female leaders in e-commerce technology, we are immensely proud to have Elena on board.  She is the ideal person to spearhead and accelerate the next phase of innovation for our sophisticated, composable, cloud native commerce platform, not least because she will put customers front and centre to ongoing planning and design.  The sky’s the limit in terms of what we’ll be able to achieve together.”

“I’m particularly inspired and excited by Spryker’s driven, passionate people who are on a mission to change the e-commerce world,” comes Leonova.  “Spryker has a fantastic opportunity to become a market leader across B2B, B2C and Enterprise Marketplace models, while empowering merchants to take complete control of their commerce journey via the platform-as-a-service (PaaS) model.  I genuinely believe in where the company is heading, and I'm delighted to have the opportunity to help accelerate Spryker’s international growth.”
She added, “My commitment to this new role is to build the best-in-class product organization by being laser-focused on customer needs, continuously innovating and challenging the status quo, and creating the most enjoyable work culture. We have an opportunity to make this business very personal and life-changing for every stakeholder who joins us on our journey.”
Spryker’s success is expanding rapidly internationally.  Earlier this year the company was again named the leading digital commerce platform in the Benelux region, in the Emerce100 rankings 2021, while sales performance in North America is steadily increasing.
Other recent notable appointments include Guido Jansen, global business and technology evangelist, who is building out a new global connected community of partners and customers.

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