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News & Views

Infinidat supercharges the Channel

Award winning enterprise storage solutions provider, Infinidat ( is supercharging the Channel with a series of new initiatives, extensions and updates to its global channel partner programme.

With channel review contribution up 52% year-to-year globally, Infinidat continues to invest heavily in providing support for partners.

“We’re proud of the expansion and deepening of our channel partner programmes, particularly those in EMEA and APJ, and we know channel partners are very excited about what we are introducing in 2023,” says Eric Herzog, Chief Marketing Officer, Infinidat.  “2022 has been a banner year for our channel-centric progress that has garnered several industry awards and recognition.  However, with the exciting new additions and enhancements we are bringing to Infinidat’s channel partner experience, 2023 will be even stronger.”

Major enhancements and expansions to Infinidat’s partner programmes will include: new tiering levels for partners; an enhanced deal registration process; new backend rebates; a redesigned criteria for MDF; a not-for-resell programme; a redesign of the enablement programme on the InfiniVersity partner portal; and increased joint marketing efforts.

Infinidat is also introducing a major new sales enablement and training programme to the Infuziast Certified Partner Programme to enable channel partners (from sales consultants to technical personnel) to earn certification and rewards.

In addition, Infinidat is establishing Partner Advisory Boards for the channel in the Americas, EMEA, and APJ, as well as a range of Partner Tech Clubs for engineers, solution architects and solution advisors.

“Infinidat runs one of the most robust partner programmes in the industry,” explains Dean Jamison, Co-President and Chief Technology Officer, Dynamix.  “Their programme enriches our experience as a partner, and I’m very excited about the company’s new Infuziast sales enablement and training programme.  Infinidat is making all the right moves to expand and enhance its support of channel partners, and I look forward to what the company is rolling out for the channel in 2023.”

“I am very encouraged by what Infinidat is doing to demonstrate its strong commitment to the channel in Germany and around the world,” adds Jan Veith, Director of Sales and Business Development, H&G Hansen & Gieraths IT Solutions GmbH.  “All of the new programme elements which the company is introducing in 2023 are a win for all Infinidat channel partners.  Infinidat is continually refreshing its multi-dimensional channel partner programme, constantly bringing something new and exciting to the table.  This is a great time for us to be selling Infinidat’s cyber storage solutions because the level of channel support is more comprehensive than other players in the market.” 

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