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News & Views

Infinidat appoints Herzog as CMO

Enterprise-class storage solutions provider, Infinidat ( appoints Eric Herzog as its new Chief Marketing Officer (CMO).
With more than 30 years of experience and proven success in the enterprise storage industry, managing all aspects of marketing, product management, and business development in both start-ups and Fortune 500 companies, Herzog was recognized as “Marketer/CMO of the Year” (Jan 2021), “Top 100 Hybrid Cloud Influencers” (March 2021), and “Top 100 AI and Big Data Influencers” (March 2020).
“Eric’s broad product and market knowledge and deep relationships in the enterprise storage industry make him a great asset for the Infinidat team as our CMO,” says Phil Bullinger, CEO of Infinidat.  “With his proven track record of building and scaling high-performing marketing teams, results-driven go-to-market execution, elevating brands and introducing new products, Eric will play a key role in further accelerating our global momentum at an exciting time of tremendous growth at the company.”
“Infinidat is the most innovative enterprise storage company at scale in the world today, delivering an AI-driven set-it-and-forget-it approach with unprecedented 100% availability, superior performance that is faster than all-flash alternatives, an extensive storage software defined portfolio, and lower total cost of ownership,” says Eric Herzog, CMO at Infinidat.  “I’m extremely enthusiastic about the opportunity to reach every enterprise and service provider that will benefit from the power and flexibility of Infinidat solutions.  With best-in-class solutions, exceptional support, motivated channel partners, and an exciting vision for the future, we will expand the Infinidat brand to a leadership position in enterprise storage.”
In his new role as CMO of Infinidat, Herzog will lead the company’s global marketing and brand strategy and execution.  His responsibilities span across product marketing, go-to-market strategies, brand-building, marketing programs, strategic communications, competitive analysis, and strengthening relationships with industry influencers and stakeholders.
Prior to joining Infinidat, Herzog was CMO and VP of Global Storage Channels at IBM Storage Solutions where he was responsible for worldwide product marketing and management for IBM's storage systems, software-defined storage, hyper converged infrastructure, and global storage channels.  Herzog’s executive leadership experience also includes: CMO and Senior VP of Alliances for all-flash storage provider Violin Memory, and Senior Vice President of Product Management and Product Marketing for EMC’s Enterprise & Mid-range Systems Division responsible for the VNX, VMAX, and VNXe family of storage solutions. 
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