News & Views
Herzog leads the way to awards win
The CMO Alliance names Infinidat’s (www.infinidat.com) Chief Marketing Officer (CMO), Eric Herzog, as one of the top “CMOs to Watch” in 2024 based on a series of nominations from several storage GM’s and storage industry vice presidents.
Herzog has also been selected as a 2024 Finalist for the Top 100 Marketer Award in the annual OnCon Icon awards, where he is the only Finalist from the storage industry.
Since joining Infinidat, Herzog has transformed the company into an award-winning enterprise storage brand and helped Infinidat earn over 20 prestigious industry awards annually for three consecutive years, gaining Gartner Magic Quadrant leadership status for the sixth year in a row as the only privately-held company on the “go-to list” for enterprise IT buyers.
Regarded for his technical prowess and strategic vision, Herzog has pioneered Infinidat’s innovative brand, channel, product, and thought leadership programs that have rapidly accelerated revenue growth.
As both a strategist and technology evangelist, he has achieved outstanding success expanding market visibility, igniting excitement in the channel, and making significant industry impact. “Marketing in the storage industry has evolved to not only communicate about technical value, but also about business value, and it takes an integrated marketing approach to truly unlock the power and potential of this message,” says Eric Herzog, CMO, Infinidat.
“A full marketing mix from channel to technical to digital to product to press and analyst relations is required to drive delivery. My team and I continue to elevate storage industry marketing, managing it strategically as we have dramatically increased awareness that enterprise customers and cloud hosting providers can obtain this highly desirable, dual value from Infinidat’s storage solutions.”
While focused on elevating marketing of the company, Herzog has a long history of earning top awards in the IT industry, ranging from “CMO of the Year” to CRN Channel Chief (twice) to a storage industry lifetime achievement award, among others. Combining Fortune 500 scale with start-up agility, Herzog’s excellence across metrics led InsightSuccess to name him among the Most Influential CMOs to Watch in 2022.
In 2023, he led his high-performance marketing team to win recognition as one of the Top 50 Marketing Teams in the world. Among his other notable recognitions includes being named as one of the "Top 10 CMOs/Marketers of the Year, 2023"; selected by CRN as one of the "2022 Channel Chiefs"; named 2021 "Marketer/CMO of the Year" award winner; received Storage Magazine UK's 2019 "Lifetime Contribution to the Storage Industry"; received a 2018 Channel Acceleration Award from analyst firm ESG; and named a 2015 Channel Chief by CRN.
Winners for the OnCon Icon Award will be announced on 23 April 2024. To cast your vote before the 15th February deadline see www.onconferences.com/2024-marketing-votes