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News & Views

Digital transformation still failing

Why are we still talking about Digital Transformation?  Isn’t this a given?  Not according to research says Jeremy Blain, awarding winning leadership expert ( and author of “The Inner CEO” (

Among the factors causing digital transformation to fail include insufficiently high aspirations, a lack of engagement within the organization, and insufficient investment in building capabilities across the organization to sustain the change according to research by McKinsey.

Blain’s own research with Digital Leadership Specialists ( partner Robin Speculand  reveal that the top four factors contributing to failure are: lack of an implementation focus and momentum; the need to have the right mindset and capability at executive leadership level to lease the transformation; and not enough focus on the human component of digital transformation (culture, engagement, customer, employee upskilling).  

“But the main thing that is wrong is the name,” says Blain.  Digital transformation is about the whole business transformation, not just the digital component.  Many organizations are struggling with digital transformation and are battling to improve their customers’ experiences.  Leaders need to inspire other to adopt new behaviours.  Leaders must address how people think and act in their day-to-day work,” comments Blain.

More details about Blain’s work in digital transformations can be found at 
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