News & Views
CitrusAd partners Ocado Retail
World-leading, white-label, self-serve, ecommerce advertising platform, CritusAd (www.citrusad.com) is helping Ocado Retail power its retail media rollout to help all its suppliers to grow their business on the Ocado website.
Over the next 12-18 months, all suppliers will be invited to join the media platform. Initially, the platform will serve only a part of the onsite media inventory, with the vision to gradually transition all key onsite media inventory by 2022-23. Smaller brands, who were part of the very successful first phase of the rollout, are already seeing an average of 300-400% return on ad spend (ROAS).
Commenting on the partnership, Christina Hawley, Chief Commercial Officer at Ocado, says, “Our partnership with CitrusAd is a key moment in how we work with and support our suppliers. The platform will allow us to better serve our suppliers, helping them to manage and optimize their media campaigns, leveraging campaign data, such as return on investment. CitrusAd’s market-leading technology, alongside our Crunch insights platform, will ultimately make it easier for our suppliers to put their products in front of more customers and build their business with Ocado.”
“We are excited to be expanding our partnership with Ocado Retail, which brings together two leading technology companies in their respective fields,” adds Kim Ludlow, Head of UK, CitrusAd. “We will continue to deliver a powerful technology platform that will help Ocado Retail monetize and personalize its website and deliver more value to its partners. It means any supplier, regardless of size or ad spend, has an opportunity to get in front of shoppers and engage with digital audiences. This provides a huge boost for brands wanting to raise their profile and grow their business.”
CitrusAd’s retail media technology has now been adopted by some of the world’s most successful retailers in 25 countries. It allows retailers to effectively monetize their digital shelf space, while helping suppliers increase sales by launching targeted and cost-effective sponsored product and banner ad campaigns right at the point of purchase. Using the self-serve platform, suppliers manage campaigns directly to get products and banner ads in the best highest selling positions and in front of the right customer at the right time, but with the flexibility to change and personalize them as required.
The CitrusAd/Ocado Retail partnership is part of Ocado Retail’s broader initiative to help suppliers build their businesses, which comes hand-in-hand with the launch of the UK’s most complete online supermarket shopping data, Ocado’s Crunch Grocery Insights which offers product and category data to give suppliers a view on competition and cross-category performance.