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Auth0 launches adaptive MFA
The identity platform for application teams, Auth0 (, has added Adaptive Multi-factor Authentication (MFA) to its expanding security portfolio which also includes Bot Detection, Breached Password Detection, Brute Force Protection, and Suspicious IP Throttling.

“Auth0’s mission is to provide secure access for everyone.  Securing identities is core to that mission and this new capability adds to the already powerful features in our security profile, designed to counter a variety of sophisticated threats, such as automated attacks, account takeovers, and phishing attacks,” says Shiven Ramji, Chief Product Officer at Auth0.  

“Adaptive MFA should be a key consideration for any enterprise that has previously had to make a trade-off between security and user experience.  The ability to reduce friction while increasing security is a competitive differentiator for our customers.”

Unlike traditional MFA, which is triggered upon every login attempt and creates an additional step for the end user, Adaptive MFA only appears when a login is deemed risky. This is calculated by an overall risk score that measures abnormal behaviour from known devices, impossible travel, and/or IP reputation.  Customers can have the confidence that with Adaptive MFA, their end users are asked for secondary authentication only when behavioural signals don’t conform to usual patterns for a particular user.

For example, for a user who normally signs into their account at the same time every morning in San Francisco from a personal laptop, Adaptive MFA would only present a second factor authenticator if login was attempted outside of the region, usual timeframe, or from a different computer or IP address.  Developers can determine how much weight each signal is given to define the risk score that sets off the trigger.

In order to manage their digital identifies across all platforms and devices in a safe and protected manner, companies will need to adopt more intelligent contextually-based MFA solutions, and Forrester predicts that the MFA market will grow to $2 billion by 2023 ( 
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