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Is there a special place for cybersecurity marketing?

Advanced Financial Solutions (AFS) is partnering with global analytics software provider FICO ( that will see AFS sell and support the FICO® Blaze Advisor® ( decision rules management system throughout the Middle East region.

FICO’s Blaze Advisor enables organizations to maximize control over high-volume operational decisions, and provides businesses, across multiple industries, with a scalable solution that delivers unprecedented agility and actionability for smarter, transparent, and more consistent business decisions.  Blaze Advisor empowers business users with multiple methods for rule authoring, testing, deployment, and management.

“Our work with banks across the Middle East highlights the importance of this partnership with AFS,” says Mark Farmer, vice president of Partner Management for FICO in Europe, the Middle East and Africa.  “Automating decisions is absolutely critical to business success, and so is the ability to measure results swiftly and change strategies instantly.  AFS understands the potential of this technology to transform business success in the region.”

“FICO is the global leader in decision management technology,” adds Juan Jarjour, managing director at AFS.  “They are the firm our customers want to do business with, and our partnership will give businesses across the region greater access to the tools and the combined expertise of both firms to make their projects successful.”
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