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News & Views

Channel Partners grow Infinidat
Enterprise-class storage solutions, Infinidat ( announces increased growth in 2020 as the number of its strategic global channel partners grows to 400.

To ensure the channel partner community is effectively supported during Covid-19, Infinidat held over 60 virtual events during the last six months.  Despite the pivot to 100% virtual, the company has maintained a ‘business as usual’ stance with every channel partner.

“Our North American channel partners are fundamental for delivering strategic growth in our key sectors,” says Mitch Diodato, Infinidat’s Channel Sales Director.  “In addition, many of our new customers are identified initially through our effective partner collaborations, which amplify optimal routes to market.  We continue to focus on investing in our partners, their people and empowering their businesses.”

Via Infinidat’s new Partner Portal, the company is able to offer the same training and access to content for its internal teams as for partners, with transparent sharing of intelligence and market-leading solutions

“We like to nurture close ties and trust with all our partners across EMEA and APJ,” explains Hanan Altif, Channel Partner Director – EMEA and APJ at Infinidat.  “Our existing business innovations, such as elastic pricing, where the customer receives the full storage capacity immediately means they only pay for the capacity they actually use, plus we have developed additional channel incentives. This has allowed us to give our family of partners the best tools through which they can offer their customers creative solutions that are financially worthwhile –key to success in our current uncertain economies.”
“Our customers take full advantage of Infinidat's innovative Partner Programs and virtual briefings, as our teams feel empowered to provide the best recommendations and choices, offering the perfect solutions based on the latest technology and in-depth knowledge available,” says Roberto Castelli, General Managerat BCLOUD.  “They make us feel like one of their internal sales teams rather than a systems integrator or VAR.BCLOUD’s cooperation with Infinidat allows us to offer cutting-edge solutions for our enterprise customers.”

As Allen Shahdadi, Vice President of Global Sales at Sycomp explains, “Infinidat treats its partners like family and an extension of its team – both vendor and channel partners win when there is meaningful trust, incentives, and excellent enterprise solutions.”
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